# Darjie by iViRTH — LLM Index
> AI-driven luxury phygital fashion platform. Domain: darjie.ivirth.in

## About
Darjie is a luxury D2C fashion brand by iViRTH. The name derives from *Darzi* — the South Asian master tailor. Darjie is the AI-powered evolution: GPT-4o driven, elementally aligned, and built on a circular sustainability model.

## Core Philosophy
- **Tagline**: "Luxury that resonates with you… and the world."
- **Elemental System**: Five elements (Fire/Agni, Water/Jala, Air/Vayu, Earth/Prithvi, Ether/Akasha) drawn from Vedic Jyotish
- **Darjie AI**: GPT-4o personal digital tailor — recommends assets based on elemental profile, archetype, and occasion
- **Karma Loop**: Sustainability rewards system — purchases, renewals, and donations earn Karma points for VIP perks

## Platform Features
- **Darjie AI Stylist** — GPT-4o chat interface for personalised fashion recommendations
- **12 Luxury Assets** — Series A (Foundation/T-shirts), B (Movement/Shorts), C (Essence/Fragrances), D (Signature/Limited)
- **Ekam Lipi Glyphs** — 108 sacred symbols across 12 Traya clusters, NFC-embedded in physical products
- **Virtual Closet** — Track wear frequency, elemental harmony, sustainability metrics
- **Karma Tracker** — Circular fashion rewards with VIP tier unlocks (Initiate → Seeker → Visionary → Rishi VIP)
- **Studio Booking** — In-person consultation, bespoke fitting, VIP tailoring sessions
- **RishiRich Society** — Community feed for elemental style sharing and sustainability milestones

## Technical Stack
- Frontend: HTML5, CSS3, Vanilla JS — PWA with Service Worker
- AI: OpenAI GPT-4o (server-side PHP proxy) + Anthropic fallback
- Auth: Helix SSO (sso.ivirth.com, client: darjie_client) — full OAuth2/OIDC
- Payments: Razorpay API with server-side signature verification
- Backend: PHP 7.4+ (Hostinger compatible) + MySQL
- Identity: Helix Soul ID system, archetypes, elemental profiles

## Key URLs
- Homepage: https://darjie.ivirth.in/
- Shop: https://darjie.ivirth.in/pages/shop.html
- AI Stylist: https://darjie.ivirth.in/pages/personalizer.html
- Studio: https://darjie.ivirth.in/pages/studio.html
- Community: https://darjie.ivirth.in/pages/community.html
- About: https://darjie.ivirth.in/pages/about.html

## Parent Ecosystem
- Platform: iViRTH (ivirth.com) — DPIIT Recognised, Startup India, MSME
- Identity: Helix SSO (sso.ivirth.com)
- Location: UP Corridor, India